MyTravelPlanet's

STandard operating procedure

How to Find and Join the Right Facebook Groups for Posting Ads

This SOP is a step-by-step guide for affiliates on how to find and join active Facebook groups that match our target audience. It explains how to identify relevant travel-related communities, follow group rules to reach more people effectively. The goal is to help affiliates post in the right places, get better engagement,

and increase conversions.

 

Role & Purpose

https://mytravelplanet.com/training-connector-marketing/
https://mytravelplanet.com/training-connector-marketing/

Your main goal here is simple:

Find Facebook groups where our ideal audience hangs out, join them, and post the ready-made ads we give you.


Before you start posting our hotel savings ads, you’ll need to find Facebook groups where our ideal audience actually hangs out. These are the people most likely to engage, click, and buy — travelers, small business owners in the tourism space, and travel creators who love discovering great deals. Follow these simple steps carefully so you can find quality groups, build trust, and get real results.

COMPLETE GUIDE: FIND AND JOIN FACEBOOK GROUPS THAT MATCH OUR
TARGET AUDIENCE

Step 1: Know Who You’re Looking For

https://mytravelplanet.com/training-connector-marketing/

Before searching, understand who our offers are meant for.
 At My Travel Planet, we help:

  • People who love to travel and want to save money on hotels and resorts.

     

  • Tourism business owners — café owners, tour guides, local shop owners, etc.

     

  • Travel creators or influencers who share travel tips and deals.

     

  • Anyone who enjoys smart, budget-friendly travel around the world.

     

Keep these people in mind. The groups you join should have these types of members — that’s where your posts will actually convert.

https://mytravelplanet.com/training-connector-marketing/
https://mytravelplanet.com/training-connector-marketing/

Step 2: Search for Groups

https://mytravelplanet.com/training-connector-marketing/
  1. Go to Facebook and click on Groups.
  2. In the search bar, type in travel-related keywords like:
     “budget travel,” “travel lovers,” “hotel deals,” “travel bloggers,” or “tourist business owners.”
  3. Look through the results and check each group carefully.
  4. Make sure the group is active — there should be recent posts (within the last couple of days).
  5. Choose groups that have at least a few hundred members and consistent engagement (likes, comments, shares).
  6. Read the group rules before joining. Some groups don’t allow promotions or affiliate links.

     

Avoid groups that look inactive or full of spam — they won’t help you reach real people.

Step 3: Join the Best Ones

https://mytravelplanet.com/training-connector-marketing/

Once you’ve found groups that look promising, go ahead and click Join. Answer the joining questions honestly — you can say something simple like:

“I love helping travelers discover hotel savings and great deals. Excited to connect with other travelers here!”

When you’re approved, take note of which ones you joined so you can track your progress later.

Once you’ve found groups that look promising, go ahead and click Join. Answer the joining questions honestly — you can say something simple like:

“I love helping travelers discover hotel savings and great deals. Excited to connect with other travelers here!”

When you’re approved, take note of which ones you joined so you can track your progress later.

https://mytravelplanet.com/training-connector-marketing/
https://mytravelplanet.com/training-connector-marketing/

Step 4: Post the Ads (See the Next SOP)

https://mytravelplanet.com/training-connector-marketing/

When you’re ready to post, you’ll use the ads, captions, and hashtags we provide — you don’t need to create anything yourself.

Click the button below to open the a guide that will show you exactly how to upload, caption, and tag your posts correctly.

How to Post Ads

Step 6: Stay Engaged and Track Your Groups

https://mytravelplanet.com/training-connector-marketing/

After posting, stay active: reply to comments, react to feedback, and keep your name visible in the group.

Keep a simple note of which groups you joined and where you’ve already posted — this helps you stay organized and see which groups perform best.

  1. Open Instagram → tap the + (create) → Reel.
  2. Tap the gallery icon (bottom left) → select the downloaded video.
  3. Trim if needed (but do not change content unless asked).
  4. Tap Next → Cover → choose a frame or upload a cover image.
  5. In the caption box: paste the caption, then paste hashtags (we include both).
  6. Schedule or post now according to the scheduled date/time in the Sheet.
  7. If scheduling inside Instagram Creator Studio, follow Studio steps instead.
  8.  
https://mytravelplanet.com/training-connector-marketing/
https://mytravelplanet.com/training-sop-video-ads/
  1. Open TikTok → tap +.
  2. Upload the video from your gallery.
  3. Don’t add sound unless the sheet asks.
  4. Tap Next → paste caption + hashtags.
  5. Select audience (Public/Friends).
  6. Tap Post.

Step 7: Always Follow the Rules

https://mytravelplanet.com/training-sop-video-ads/

Each group has its own rules — make sure to read them carefully. If a group doesn’t allow links, you can still share a value post or a travel story, then invite people to message you privately for more details.

Be professional, avoid spamming, and always add value first.